Welcome to Webmasters' Library! Feel free to browse the large selection of free webmaster articles, webmaster interviews, tutorials, tips and reviews available. All content is hand-picked to help you make your own website, maintain it and grow to success.
Pay per click (PPC) advertising continues to gain popularity in the online marketing world as an effective and inexpensive way to drive targeted visitors to web sites. But PPC also has an enemy--click fraud--and understanding what it is and what to do about it should also be a key part of your PPC campaign.
Pay for position search engines, also known as pay for rank or pay per click engines have taken off in popularity among Webmasters in recent times. They are now recognised as a cheap effective way to draw traffic to a web site.
Formulating a web site strategy is very important to the success of your website. By laying out your strategy at the start, even before choosing a domain name, can save months, even years of redesign and wasted promotion efforts... [read more]
The homepages of many business websites are suffering an identity crisis. They're trying to do the job of several web pages, and doing none of those jobs well. Find out what not to put on a business homepage and follow this quick guide to ensure your homepage does its job effectively... [read more]
Probably the most exciting company to not only survive, but come out strong from the dot-com crash of the late 90's is Google Inc. In this article, Gobala Krishnan studies the success of Google and shows how you can learn from this to make your home business a success too... [read more]
You've paid for your ticket and your ads are up on Google AdWords and Yahoo's Overture, but have you set up a safe landing for your clients? A good landing page can make or break your advertising campaign. Learn what makes a good landing page and start getting the advertising results you want... [read more]
Linking - what a mess if you don't know what's going on. Either linking is "IN" or it's "OUT" according to what you read these days. This article looks at the state of current linking practices and suggests an interesting linking strategy to generate more traffic to your website... [read more]
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